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Communicators Resource Guide

When wildfire threatens, the public wants to know more about what can be done to ensure home and community safety. 

Public information officers, incident personnel, partner organizations, volunteer fire departments and others who need help communicating to residents about wildfire preparedness can reference the Communicators Resource Guide that provides resources, tips and templates you can use for media interviews and meetings with community leaders and local residents.

Media materials and templates

As a first resource for media during wildfire activity, communicators have the opportunity to highlight the critical importance of wildfire preparedness while providing information on the news of the day. The materials below provide you with consistent, actionable information about wildfire safety you can use when talking to the media or in your own press releases.

In addition to our templates, below are the resources you can point to for the public. They are:

Firewise USA program facts

The National Fire Protection Association’s Firewise USA™ program focuses on what residents can do around their homes to reduce potential loss of life and property to wildfire, and plays an important role in the Fire Adapted Communities approach to wildfire preparedness.

Almost 900 neighborhoods in 40 states have earned recognition in the Firewise USA program by following a simple series of steps. The Fact Sheet (PDF) provides the background on the many facets of this national program.

Situational awareness and action – Ready, Set, Go!

Ready, Set, Go!The national Ready, Set, Go! (RSG) Program, managed by the International Association of Fire Chiefs (IAFC), works to develop and improve dialogue about wildland fire awareness and action between local fire departments and the residents they serve. 

The program works in complementary and collaborative fashion with the Firewise Communities Program and other existing wildland fire public education efforts. It calls on residents to be Ready with preparedness understanding, to be Set with situational awareness when fire threatens, and to Go, by acting early when a fire starts. A fact sheet (PDF) explains more about the relationship between Firewise and RSG.

The big picture: Fire Adapted Communities

Fire Adapted CommunitiesWhether it’s working around your home and implementing steps provided in the Firewise Communities Program, creating and implementing a Community Wildfire Protection Plan, encouraging your local fire department’s participation in the Ready, Set, Go! Program, supporting land management practices in the forest, or other important mitigation activities, the Fire Adapted Communities approach helps connect people to resources to help them reduce their wildfire risk. Fire Adapted Communities is supported by a coalition of national wildfire safety organizations, and information and resources to help communities get started are outlined on www.fireadapted.org.

Contact information

When wildfire threatens your area, you may need additional assistance. Whether it’s speaking to a regional advisor to discuss conditions in your state, speaking to one of NFPA’s communications team members or if you have questions about available materials or resources, download the contact list (PDF) to find the appropriate contacts.